National Home Staging Statistics:

2020 Home Staging Statistics

The results are in! RESA (the Real Estate Staging Association) just published the results from their 2020 survey of 13K staged homes. I think they speak for themselves.

 

SALES OVER LISTING PRICE

85% of staged homes sold for 5-23% over list price.

 

RETURN ON INVESTMENT

With an average investment of 1%, approximately 85% of sellers saw an ROI of 15-50% over asking price.

 

AVERAGE DAYS ON MARKET

Staged homes sold faster, averaging just 23 days or less on the market.

 

  • Staged homes sell 85% faster with a 586% return on investment! *Home Gain

  • A staged vacant home sells 67% faster than leaving it empty.*National Association of Realtors.

  • Staged homes sells on average for 7% more money than Un-Staged homes. 

  • Only 10% of home buyers can visualize the full potential of a home, the other 90% need a frame of reference.  *Home Gain

  • Buyers judge a home based off first impressions. This happens under 3 minutes! *Real Estate Staging Association

  • 63% of Buyers will pay more for “Move In Ready” homes. *Maritz Survey on Buyers

  • A survey of 2,800 properties revealed staged homes sell in half the time of un-staged homes. *Coldwell Banker 

  • The average staging investment is between 1% and 1.5% of the listing price, yet generates a  8%-10% return on investment *National Association of Realtors​

  • Staged Homes sell in the first 4 weeks

  • U.S. research states that home staging reduced time on the market by 1/3 -1/5 and fetched 6% to 20% more than unstaged. *Wikipedia

  • According to a study these are the top updates that will result in the greatest return on your investment. 

    Clean and declutter: 872%
    Lighten & brighten: 572%
    Landscaping (both front and back): 473%
    Paint interior: 250%
    Update kitchen: 237%
    Update bathroom: 172%

STAGING FACTS:

•    Staged homes appeal to a broader range of buyers thus creating more showings and offers.
•    Home staging removes "buyer objections" which alleviates buyer's asking for concessions. (Lowering the price)
•    Staging creates a higher sales price.  (Staged homes can receive 10%-50% more than listing price)
•    Staging creates "Move In Ready" homes. People don't have time to fix up homes, they want instant gratification.
•    Staged homes have a marketing advantage over unstaged homes in any market. 
•    Staging places the emphasis back on the homes best features, not the lifestyle of the seller. 
•    Buyer's are apt to buy a staged home because maintenance issues and outdated design elements have been corrected.
•   Staging helps seller's mentally and physically prepare for moving.