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Latest Home Staging Statistics

 

The RESA (Real Estate Staging Association) Survey of Staged Homes was released about the success of home staging in the previous year. Here is an overview of the survey for both vacant and occupied homes (13k homes surveyed):

  • 85% of staged homes sold for 5-23% over the listing price.

  • With an average staging investment of 1% of the listing price, approximately 75% of sellers saw an return on their investment of 5-15% over asking price. (Seller received staging costs back and then some!)

  • Staged homes sold within 23 days, on average.

this means that if you have a home on the market for $400,000, invest $4,000 in home staging, you could fetch a $20,000 return in less than a month!

 

HOME STAGING FACTS:

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•    Staged homes appeal to a broader range of buyers, thus creating more offers.
•    Home staging removes "buyer objections" which alleviates buyers asking for concessions. 
•    Staging creates a higher a selling price and at times biding wars.  
•    Staged homes have a marketing advantage over unstaged homes in any market. 
•    Staging emphasis the homes best features, not the lifestyle of the seller. 
•   Buyer's are more apt to buy a staged homes. Why? because maintenance issues, repairs and outdated design elements have been addressed.
• Staging Homes create "Move In Ready" homes. People don't have time to fix up homes anymore, they want instant gratification.

 

TIP: the cost (investment) in staging is always less the first price reduction and extended carrying costs! Stage first to keep more money on the table. Even in a sellers market staging it is proven to bring in higher selling price.

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Home Staging Statistics from other sources

  • Over 90% of realtors state the benefits of home staging helps to sell a property

  • Over 65% of 900 realtors surveys believe that home staging helps sell a house for more money.

  • The majority of realtors believe that home staging increases a properties selling price anywhere from 1 to 10%.

  • 25% of realtors believe that home staging doesn’t increase the property sale price, but it does help attract buyers to the home, which means the property can sell faster.

  • Similarly, nearly 85% of realtors agree that a staged home will sell faster than an unstaged home.

  • Nearly 50% of realtors agree that both vacant and occupied homes can benefit from home staging.

  • Agents recommend staging the following rooms, in this order of importance: Living room, master bedroom, and the kitchen.

  • The two least important rooms to stage are the home office, and the guest bedrooms…

Sources of Home Staging Statistics

Here are our mains sources of staging facts and statistics:

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